On November 15, 2010, after months of research and design from their apartment basement, brothers Vincent and François Thériault started their business, offering a new and original shopping experience in a 320-square-foot store in Quebec City. The concept was an immediate success and the store quickly outgrew its location. In June 2011, the store moved and expanded to a 1,200-square-foot space that could more comfortably welcome customers. Thanks to the success of its model and to word-of-mouth, Surmesur experienced rapid growth over the following year.
Less than a year after establishing the Montreal branch in 2012, Surmesur was proud to announce the opening of a third store in downtown Toronto in 2013. A fourth store opened in Ottawa in summer 2014, and a fifth in Laval in 2015.
In 2016, Surmesur took the next big step in its ongoing expansion with the opening of a store in Mississauga to better serve the Greater Toronto Area, and the inauguration of the company’s first U.S. locations, in Chicago and Pittsburgh. The same year, Surmesur launched a new transactional website, empowering clients to create and order their made-to-measure clothing online.
The same year, Surmesur opened its first two "shop-in-shops" through agreements with independent men's clothing retailers. Seeing the positive response to this new venture, Surmesur decided to launch four more shop-in-shops, increasing the total number of Surmesur destinations to 14.
Building on this momentum, Surmesur made its innovative business model available as a franchise opportunity across North America in 2017.
What happens next is up to you....