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Surmesur operates in the evolving men’s retail segment of custom, made-to-measure clothing.


Tailors have been around for centuries, providing a personal approach to customer service and offering high-quality products made of fabrics sourced from all around the world.

Too often, prohibitive costs have made tailored clothing accessible only to the elite classes of society. Surmesur democratizes made-to-measure menswear through mass customization.

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